Special 50th celebrations for Cherry Valley

The Lincolnshire-based firm has seen a number of significant developments during 2009, including the launch of its higher-welfare Farm Fresh Duck brand, which has secured a £62m turnover in the last 12 months. Cherry Valley added this was a £4m increase on 2008’s figure of £58m.

Cherry Valley MD Richard Bird said: “It’s a fantastic achievement for the company to be celebrating its 50th year of business, and the announcement of our record turnover just shows that, half a century later, we are still going strong, even in the current economic climate. This year we have launched our successful Farm Fresh Duck brand, secured major listings with Marks & Spencer and Tesco in the grocery sector, and our Chinese business remains buoyant, so we stand in good stead for the next 50 years!

“I have been with the company for 40 years, having worked in almost every role, and I am immensely proud of all we have achieved and am confident this success will continue.”

This year also saw Cherry Valley awarded a Freedom Food accreditation in recognition of its high standards of welfare throughout its farms, which is something the company has been committed to developing and perfecting over its 50 years, it added.

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