Bite into these treats

- Published: 01 October, 2009

For a snack selection to sell, Premier Foods has unveiled Cadbury Fudge Bites, a new addition to its Cadbury Cake Bites range.

The small individual cakes, suitable for sharing, are made of delicate sponge, layered with Cadbury Fudge and covered in Cadbury chocolate. They will benefit from their association with the original favourite Cadbury Fudge confectionery brand, claimed Premier. The company reckons it attracts younger consumers who are looking for convenient, treats to enjoy with friends, family and colleagues.

Cadbury Fudge Bites are available with an RRP of £2.49, as part of a range that was launched last year and join flavours such as the Cadbury Caramel Cake Bites.