Farmhouse Breakfast Week A Huge Success

Over 1,600 events organised by farmers, food producers, retailers and schools were held across the country in celebration of the week, which was launched by the Home-Grown Cereals Authority (HGCA) and supported by a range of third party organisations, from farmers markets and schools, to regional food producers, retailers and farmers unions.

The campaign was supported by number of high profile spokespeople including celebrity chefs, sporting heroes, a leading sports dietician, and a top business psychologist. The week attracted lots of media attention, with over 778 media articles to date, with a value of £3.9m.

Rebecca Geraghty, assistant director market development at HGCA, said: "Once again, Farmhouse Breakfast Week has encouraged real connection throughout the food chain. Many third parties have worked together to communicate the importance of breakfast and the quality of regional produce available.

"One example of food chain collaboration was the poster competition organised by the Royal Highland Education Trust and Tesco Scotland. The Regional Food Groups and the WFU activity also centred on educating school children and their parents about the delicious regional produce available on their doorstep".

A major highlight of the campaign was the 'Breakfast Challenge', an event organised in conjunction with the National Farmers' Union. To find out just how good, or otherwise, the nation's skills were to cook a healthy balanced breakfast, celebrity chef Brian Turner invited four teams from different walks of life to take part in a Breakfast Challenge.

The event followed a survey which revealed that despite the efforts of farmers and producers to promote Britain's food heritage, many people have lost touch with traditional foods. The survey showed that many young people had no idea how long to soft boil an egg, name different cuts and types of bacon, or identify regional breads from other regional foods

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