Consumers still ethical despite recession

Information revealed by Tesco has found that its Finest, organics and Fairtrade ranges are all returning to growth despite the economic downturn.

Tesco pillar brands senior marketing manager Stephanie Stewart said: “While it’s too early to say that we are seeing the green shoots of recovery from the recession rising demand for our ethical and premium food brands are offering optimistic signs.

“While much has been made of us introducing our successful Discounter range last year we have not taken our eye off our other brands and ethical ranges and through improved offers we are now starting to see sales rise again.”

Finest range foods in the convenience, and fish, meat and poultry categories in the last year are now back in growth with sales up 3% in each category said Tesco while organic produce was up 52% since November.

Stewart added: “We continue to see sales growth within our Finest, Fairtrade and organic ranges through our policy of offering customers great value for money.

“We offer some great ongoing deals on Finest such as Finest cooked meats at 2 for £4.”

Some Tesco brands have rocketed in sales in the last eight weeks including Finest chicken Kiev up 264%, Finest Cumberland pork sausages up 159% and Finest free range cornfed chicken breast fillets up 223%.

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