Asda to trial skin packs

The retailer hopes that by switching to skin packs, it will reduce packaging waste and improve its environmental performance, as well as saving money on transport.

“When you transport meat in traditional packs you end up carrying a lot of air around, especially with joints. Changing to skin packs will allow us to save room and improve our logistics, as well as making savings on carbon and packaging,” said Asda agricultural director Chris Brown.

Skin packaging allows the packaging film to conform to the exact profile of the product, improving the presentation and shelf-life of the meat, while minimising packaging waste. Asda is planning to make the switch for joints in autumn, with the possibility of using the packaging for other cuts in the future.

“The big question is whether customers will go for it – we just don’t know,” said Brown.

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