Black Farmer aims to stand out
- Published: 17 April, 2009
The Black Farmer is hoping to stand out from the crowd with a new look. The sausage brand has refreshed its packaging to a portrait format, which the company hopes will allow its products to stand out better on-shelf.
Wilfred Emmanuel-Jones, The Black Farmer, said: “This is the first time we’ve revised our packaging since launch some four years ago. With space on the fixture at a premium, it makes sense to have a format that allows more facings in the same space.
“Small tweaks have made the overall design more impactful and will make it easier for our consumers to see the packs at a glance.”
Comments
News, Events and Promotions
-
Eblex Ready Meal Competition now open for entries! -
Book your place today! -
Meat Buyers Guide - order today -
London butchers the focus for BBC radio -
Order your copy today -
Video: Tips to promote your livestock -
Butchers' Fair Summer register your FREE place today! -
Eblex conference 2011: watch the video -
Maximise carcase value with sous-vide cuts: watch video
Find Suppliers, Manufacturers and Ingredients
ADVERTISEMENT
Industry News Roundup
Have Your Say
Will the new FSA guidelines on E.coli damage butchers' businesses?
Events Calendar
- 21 - 24 June, 2012
Royal Highland Show - 24 June, 2012, 9:30 - 16:00
Butchers' Fair - 24 - 25 June, 2012
Harrogate Speciality Food Show - 01 July, 2012
NFMFT AGM - 05 July, 2012
SuperMeat & Fish Awards - 23 - 26 July, 2012
Royal Welsh Show
