Asda initiative cuts down food miles

Asda has today announced a saving of seven million road miles through its local hub initiative, delivering locally sourced products to Asda stores across the country via a local distribution network.

The scheme, which has launched ten local hubs across the UK in the last five years, will accelerate in 2007 with a further five launching before the end of the year.

The five new local hubs, based in Nottingham, Leicestershire, West Midlands, Cornwall and Yorkshire will reduce food miles by a further 1.6m this year alone, Asda has claimed. Furthermore, carbon emissions will be cut by over 10,000t by the end of the year, equivalent to flying a jumbo jet to Australia and back ten times. 

Richard Pearson, head of local sourcing for Asda, said: "The success of our local hub initiative has been phenomenal. Not only does it signal a new way in which supermarkets can work with some of the smallest UK suppliers, it also reduces our overall carbon footprint, enables us to increase the amount of local products available to our customers, and makes life much simpler for hundreds of local producers."

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