Lamb Push
- Published: 26 May, 2006
A SUMMER-LONG, national newspaper advertising campaign, which will run until August, has been launched by Hybu Cig Cymru - Meat Promotion Wales (HCC) in order to boost the Welsh Lamb brand.
The UK-wide campaign will feature in leading quality national papers as well as other glossy consumer and trade publications.
Stewart Pope, HCC's marketing manager said: "This is the first time that our brand has been promoted to HCC's target audiences of ABC1 consumers."
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