Becketts gets fresh with its latest bacon lineup

The company said sales have risen with the introduction this summer of a crispy and cooked style, layer and combi packs and pepper and maple flavours.

Tim Cornes, commercial director, said: "The taste, presentation, variety and value of Fresh & Fast! are proving to be more appealing than other cooked products on the market."

The ambient product-range, with a shelf life of nine months, was first launched in 2005 and is aimed at both foodservice and retailers. Becketts claimed it is the only product on the market with whole rashers and a guaranteed fixed cost per slice.

"We believe we have a winning product in Fresh & Fast! but consumers will be the real judge," added Cornes. "As always, customer feedback is essential as we move forward to introduce an even wider variety in this cooked streaky range."

The company said it has plans to expand the range further, with additional styles to the existing crispy and cooked versions waiting in the wings. There are also plans to widen the flavour profile to include jalapeno and hickory.

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