New Campaign for Scottish Food and Farming

The food and farming campaign- entitled "What's on your plate?"- aims to highlight not only the quality of Scottish food but also the environmental, animal welfare and social benefits of buying Scottish.

"In Scotland, we are generally fortunate enough to be able to take food for granted. But how many of us ever actually think about where the food and drink we are eating has come from and the impact of our choices?" said Jim McLaren, president of the NFUS.

"By buying Scottish food, we don't just invest in quality, we help safeguard our unique habitats and wildlife, tackle the increasing problem of food miles and underpin our rural communities and tens of thousands of jobs."

As part of the campaign, farmers across Scotland will organise of a range of events including school visits to farms, campaigns outside supermarkets and barbecue events to show off local produce.

Campaigners will be encouraging consumers to look for the label and choose Scottish, shop at local butchers and farmers markets, arrange farm visits for children and buy in season food.

McLaren said: "The demand for local, Scottish food is already high, but our campaign will ask more people to think about their food choices and to buy Scottish. Hopefully it was also help educate people on the origin of their meals and the efforts that go into producing the ingredients.

"I very much hope that people the length and breadth of the country embrace this campaign and help us to ensure that the quality food and drink, for which Scotland is famous, continues to grace the dinner plates of the nation."

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