Mattessons is back with a snacking adventure

- Published: 17 March, 2006

COLD-MEATS company, Mattessons, is back on TV for the first time in over 20 years with a £7 million marketing campaign targeting retailers. The campaign is promoting its new Fridge Raiders brand, a sliced cooked meats, smoked pork sausages and turkey

rashers range.

Sarah Power, at Mattessons, said: "We are bringing back the Mattessons 'Mmms' to support the biggest snacking innovation to hit the cooked meat fixture in years."

The Mattessons range has undergone a major make-over for 2006. All its products have been reformulated to ensure store cupboard ingredient lists are used in delivering a range of cooked meat products consumers can trust.