Sausage campaign gains momentum

The Cumberland Sausage Association has stepped up its campaign to gain protection for its famous sausage by searching for a new logo.

Producers of Cumberland sausage hope the new logo will add momentum to its campaign to gain Protected Geographical Indication (PGI) Status which prevents other manufacturers from using the same brand name.

The group hopes the European Union will give the Cumberland Sausage the same protection as Newcastle Brown Ale, Parma ham or Greek Feta cheese preventing sausage-makers outside the region using the title.

School children are being invited by The Cumberland Sausage Association to design a logo and winning schools will collect a prize of £500. The winner will be announced on 7 October.

Austen Davies, chairman of the Cumberland Sausage Association, said: "We're looking for a really creative design that shows people why we feel such a strong sense of pride in the traditional Cumberland sausage.

"The logo will help us send the message to the EU that our product deserves protection from all those who, over the years, have demeaned, degraded and devalued this wonderful regional food speciality."

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