Eblex gives support to caterers in licensed trade

- Published: 26 March, 2007

Caterers in the licensed trade now have the opportunity to join a brand new organisation set up by the English Beef and Lamb Executive (EBL

EX) to provide help and support for members of its Quality Standard scheme.

The EBLEX 'Pub Club' was created with pub caterers in mind and is designed to help scheme members maximise sales of Quality Standard beef and lamb.

Membership benefits include; free promotional support material throughout the year, including tactical promotional kits to highlight key dates and occasions in the pub calendar; guidance on beef and lamb specifications to ensure consistent product quality; menu development advice provided by Quality Standard beef and lamb suppliers in conjunction with EBLEX and a recipe book featuring traditional and modern dishes to add interest and value to any pub menu.

EBLEX foodservice project manager, Hugh Judd, said: "Essentially the Pub Club is a business partnership between caterers in the licensed sector, their suppliers and EBLEX.

"It brings together all parts of the supply chain to promote innovation, provenance and integrity; to improve quality, competitiveness and efficiency; as well as to help the licensed trade successfully develop sales of Quality Standard beef and lamb.

"It will also create a network of like-minded caterers who will be able to share ideas and experiences at special Pub Club events throughout the year."

All licensed caterers who register with EBLEX's Quality Standard scheme will automatically become members of the Pub Club.