Winner's tale
Simon Haigh of Hinchliffe's Butchers, part of a farm shop in Huddersfield, was one of the butchers that won our last Champion of Champions sausage competition. Here he explains the effect the award had on his business
The road to making award-winning sausages actually started with pies. We started manufacturing our own pork pies in 1999. The farm shop was building a reputation for selling quality fresh meat, so the next step forward was to produce our own quality manufactured products.
Within a short time, we entered our first competition for pies and walked away with second prize, which led to us being featured in our local paper. In five days, we had doubled our pie trade and started our journey to competition success!
"It had added so much business to our pie trade that we decided to have a go with our sausages. We researched what the judges were looking for, but it was very competitive and we had a few disasters. But we learnt quickly and picked up some helpful tips from other butchers.
"We travelled the country to all the top competitions, so we could qualify and enter the prestigious Champion of Champions. On our third attempt, we were successful in winning this coveted award.
"We won with our pork sausage with mature cheddar and chives. The publicity has done our business the power of good, but the most important thing to remember is that once you have done all the hard work to win, make sure you maintain the same high-quality product for your customers. "
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