Rothbury's recognition

Rothbury Family Butchers, run by Morris Adamson, was contacted out of the blue by a university lecturer who wanted to use the business as an example of how to create a successful brand using the internet.

Shortly afterwards the business was awarded all A grades by the Guild of Q Butchers, as part of its quality, hygiene and customer service auditing.

"Being a member of the Guild allows you to promote your shop as one of Britain's best," said Morris this week.

The email request came from Dr Stephen Ramsden, at the University of Nottingham's Division of Agricultural Sciences. He is an associate professor in management and was preparing to give a lecture in agricultural food marketing.

He stumbled across the butcher when searching online for Northumbrian lamb and was impressed with Morris' website.

Dr Ramsden says his students could learn a lot from Morris's marketing skills which he uses in selling local pork, beef, poultry and lamb, and producing a wide and interesting range of homemade sausages, which have won national gold awards.

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