Direct Meats in Kone Vale buy

- Published: 08 December, 2006

Specialist catering butcher Direct Meats has announced its acquisition of Kone Vale Produce of Suffolk, which produces high-quality portioned poultry products.

Kone Vale's EU-registered plant, based at Middleton, near Sudbury, has been owned by the Goodwin family for many years and has been reluctantly sold by Graham Goodwin, following a long spell of ill health.

Direct Meats will retain Kone Vale's workforce and will continue to sell chicken under the Kone Vale name.

John Kent, director of Direct Meats, said: "Kone Vale has a fine reputation for quality produce and will complement perfectly the high-quality range of products with which Direct Meats is synonymous in the demanding catering industry.

"It is our intention to build on Kone's success and develop a more comprehensive range of exciting products."