Licence to Grill - RAPS on the campaign trail

- Published: 26 May, 2006

For the first time in the UK, under the title of "Licence to Grill" RAPS is launching a promotional campaign for retail butchers.

The concept is geared around the summer barbecue season and will provide them with ideas to boost summer sales. The promotional support scheme will provide a recipe booklet with over 30 new products ideas and easy to follow recipes for the counters, POS material for the shop window and product display cards for the counter and a customer gift scheme.

This scheme is intended to involve the consumer in the "Licence to Grill" campaign and reward their custom with fun gifts.