Dewhurst managers are reconected with supply chain

Manager from Dewhurst Butchers reconnected with the supply chain during a series of special 'Supply Chain and Meat Quality Conferences' where they learnt about the vital role of the farmers in producing EBLEX Quality Standard beef and lamb.

Terry Voss, operations director at Dewhurst Butchers, said: "Developed specially for our shop managers, these 'gate to plate' conferences were designed to demonstrate to staff the benefits of becoming a member of EBLEX's Quality Standard scheme for beef and lamb."

During the day managers took part in butchery demonstrations covering specifications and quality control and attended presentations on farming techniques, Dick van Leeuwen of EBLEX was on hand to answer questions relating to the Quality Standard scheme whilst Andrew Maunder, of Lloyd Maunder highlighted the business benefits associated with the membership of the scheme.

Mr Voss said: "These conferences have clearly demonstrated to our managers the role of the farmer in producing quality beef and lamb, emphasising how careful feeding regimes, breeding cycles and animal husbandry impacts on the quality of the meat - before it even arrives in our shops.

"Our managers understand how the Quality Standard scheme operates, the high standards it adheres to and, importantly, how this will benefit the Dewhurst customer."

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