Red Tractor launches Sunday lunch campaign

The ‘Sunday Lunch Heroes’ competition, which aims to find the best family cook, will offer participants a chance to eat a meal made at their home by 2006 Master Chef finalist Dean Edwards.

Red Tractor CEO David Clarke said: “We are delighted to have Dean Edwards involved with this campaign: he is passionate and cares about food and standards, just as we do at Red Tractor. The Sunday lunch is a great tradition for the British public and we want to revive it. At the same time we want to encourage people to use responsibly sourced ingredients – and the simplest way for people to do this is to look for the Red Tractor logo on their ingredients.”

ITV chef Edwards added: “I always look for the Red Tractor logo in the supermarket – it’s my shortcut to high standards and clear origin. I wanted to get involved in this campaign because I am passionate about food. It is really important to me that people enjoy food together and choose responsibly sourced and quality ingredients for their cooking. I hope I can inspire people to use Red Tractor food in their cooking with a new set of exclusive recipes, championing seasonal Red Tractor ingredients, which will be available throughout the campaign.”

Research by Kantar Worldpanel shows instances of Sunday lunches have dropped by 15.7% since 2008.

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