Tesco defends the ‘Big Price Drop’
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Tesco has defended the integrity of its £500m Big Price Drop initiative, claiming that price rises in the weeks leading up to the promotion were due to inflation.
A Tesco spokesperson said: “Given the current economic situation and inflation levels, it is not surprising, and a factor for every supermarket, that some prices on some products will have gone up in the weeks before the Big Price Drop.
“With more than 3,000 products included, inevitably some will have been on promotion in the previous weeks. With the Big Price Drop we are reducing prices on thousands of products our customers need to buy every week, aiming to reduce the inflation that they have been experiencing on their weekly shop. It is a real and sustained investment of £500m.”
Yesterday The Times published an article saying that some of the products included in the ‘Big Price Drop’ were actually cheaper a few weeks before the promotion. As an example, the newspaper said Tesco fruit and nut muesli was priced at £1.28 on 16 August and rose to £1.89 a few weeks later, only to go down to £1.75 when the promotion started.
Among other items whose prices have not dropped despite the promotion, The Times named Tesco Value unsmoked back bacon, Tesco Value unsalted butter and Oxo beef stock cubes.
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