Spanish consumers have appetite for grass-fed lamb

Consumers at three different Spanish locations with a tradition of high lamb consumption rated English lamb equally to Spanish lamb, with no clear preference between the two.

It is hoped the research, carried out with 476 people in Catalunia, Aragon and Extremadura, will encourage more Spanish buyers to consider fast-growing breeds of lamb reared on rain-fed pastures, which they have traditionally shunned out of a perception that it has too strong a taste compared to their milder, grain-fed domestically produced lamb.

Jean-Pierre Garnier, Eblex head of export services, said: “Traditionally, we have faced a wall with some Mediterranean countries, particularly in Spain, who believe the lamb produced in northern Europe is not to the liking of their palate. They have a preference for their own grain-fed lamb.
 
“This has been a real barrier to trade, but something we felt was based on historic perception rather than people actually tasting the difference, so we put this to the test.”

Consumers were asked to rate the lamb on tenderness, juiciness, flavour and overall acceptability. A small majority (51%) of the tasters in Catalonia and Aragon preferred the English lamb, while a small majority in Extremadura (58%) preferred the Spanish lamb, suggesting that there was no real preference between the two.

“This really does show that the Spanish consumer has an appetite for grass-fed lamb and we hope this will encourage more Spanish importers to look to buy from countries like England that use this system,” added Garnier.

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