2011 Winners - SuperMeat & Fish Awards
- Published: 08 July, 2011
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The winners of the 2012 awards will be announced at the glittering awards ceremony on Thursday 5th July 2012 at the prestigious Hilton Hotel, Park Lane, London.
2011 winners
| Overall Categories | Winners |
| Meat & Fish Retailer of the Year 2011 | Asda |
| Meat Industry Personality of the Year 2011 | Julien Pursglove, Sainsbury's |
| Head Office Initiative Award 2011 | Morrisons |
| Products | Winners |
| Best Overall Product 2011 | Sainsbury's Taste the Difference Beef Bourguignon |
| Best Beef Product 2011 | Sainsbury's Taste the Difference 21 Day Dry Aged Beef Ribeye Steak |
| Best Fish or Seafood Product 2011 | Lidl Broccoli Mornay Cod Fillets |
| Best Lamb Product 2011 | Sainsbury's Taste the Difference West Country Carvery Lamb Leg |
| Best Product New to Market 2011 | Sainsbury's Sea Bass Fillets with Lemongrass & Chilli |
| Best Pork or Bacon Product 2011 | Morrisons British Wiltshire Cured Ayrshire Middle |
| Best Poultry Product 2011 | Asda Extra Special Persian Marinated Chicken with Raisin Pilaff |
| Best Product Sold on a Value Platform 2011 | Asda Lamb Stuffed Shoulder Carvery Joint |
| Best Ready Meal Product 2011 |
Sainsbury's Taste the Difference Beef Bourguignon |
| Best Ready to Eat Product 2011 | Asda Create Your Own Rotisserie Portions |
| Best Sausage Product 2011 | Asda Extra Special Pork & Sweet Chilli Sausages |
| Best Sustainable Product 2011 | The Co-operative Truly Irresistible Cod Pea and Mint Melting Centre Fishcake |
| Best Packaging 2011 | Sainsbury's Taste the Difference Lasagne Al Forno with Slow Cook Beef |
| Most Innovative Product 2011 | Morrisons Dinner Made Easy Indian Chicken Flatbreads |
| Stores | Winners |
| Best North of England Store 2011 | Sainsbury's Washington, Tyne & Wear |
| Best Midlands and East of England Store 2011 | Asda, Minworth, Sutton Coldfield |
| Best South East of England Store 2011 | Asda, Clapham Junction, London |
| Best South West of England Store 2011 | Sainsbury's Barnstaple, Devon |
| Best Scottish Store 2011 | Morrisons, Giffnock, Glasgow |
| Best Welsh Store 2011 | Morrisons, Port Talbot |
| Best Northern Ireland Store 2011 | Asda, Antrim |
| Meat Counter of the Year 2011 | Tesco, Bangor |
| Fish Counter of the Year 2011 | Tesco, Coventry |
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