Sausage star sought for promo week

- Published: 12 August, 2010

The hunt for the UK’s star sausage will once more get underway during this year’s British Sausage Week. Sausage producers, butchers, farm shops and caterers are all in with a chance of taking the title.

This nationwide competition, organised by Bpex, provides a unique platform to celebrate the taste, quality and rich diversity of the great British Sausage.

Organisers said this year’s event was seeking sausages with ‘star quality’ - whether that is a secret recipe, extra ingredient or the quality of pork used.

Entrants are simply required to provide the name of their chosen sausage and include a brief description of why it deserves to be ‘Britain’s Star Sausage’. The deadline for entries is Friday 3rd September 2010, after which shortlisted finalists will be chosen.

The judging team, along with the newly crowned ‘King or Queen of Sizzle’, the celebrity face of British Sausage Week, will then tour the country between 1 and 5 November 2010. At each region there will be a sizzling sausage cook-off where a British Sausage Week Banger Award will be presented to the overall regional winner.

Competition organiser and BPEX butchery and product development manager, Keith Fisher, said: “Sausages are clearly one of the nation’s favourite foods and the Week is hugely beneficial in boosting awareness and sales across all sectors. In fact, it is often quoted as being the most recognised and supported ‘Week’ in the calendar year.

“The competition is always hotly contested, drawing hundreds of entries from butchers, manufacturers and retailers and we hope this year will be no different. But the sausages will have to be of stellar quality if they are going to satisfy our strict judges!”

Competition entry forms are available to download from www.porkforbutchers.co.uk or by email sausageenquiries@bpex.org.uk.

>> British Sausage Week dates set

>> Magical week for British sausages