Danish Bacon goes for Gold

The Danish Bacon and Meat Council (DBMC) has renewed its sponsorship of James Cannon and Erika North's daily breakfast show and will soon be announcing an integrated promotional campaign, which cuts across the radio station, selected media and online.

DBMC advertising and promotions manager Brian McCarthy, said: "This successful use of the medium has, in the past, really kept the Danish 'sizzle' in the forefront of consumers' minds, as demonstrated by the continued demand for Danish rashers throughout 2007. This year we are delivering a campaign that will offer great rewards for regular listeners of the show."

More details will be revealed via the DBMC website, where consumers can go to find out everything they want to know about Danish meat - including how and where it is produced, what the Danish 'sizzle' stands for, measures taken to ensure only consistently safe, high-quality meat reaches the UK and facts and figures about Danish bacon.

DBMC marketing director John Howard added: "In an age where new grocery brands seem to come and go almost daily, battling for consumers' attention in the supermarket aisle, Danish Bacon is a trusted brand that consumers continue to seek out. Retailers can be confident of our continued support in giving consumers what they want - great quality bacon."

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