National Butchers Week enjoys record year

MTJ launched the week three years ago, to give the butchery sector the chance to promote itself and create a real buzz around the industry.

Since then, we've seen a steady rise in the number of butchers using the week for promotions in-store, talks and lectures in schools and colleges, and social events in the wider community.

I'm delighted that so many took part this year the school sausage-making sessions in particular proved a huge success and we've been getting some great reports in from the teachers involved.

This year has also seen some good innovations, from unusual meat recipe competitions to butchers inviting customers back behind the counter to become a butcher for the day.

We're already starting to plan for 2011 and, for those who sat on the sidelines this year, I'd urge you to think again in the future the more butchers that embrace the week, the bigger the impact will be for the entire trade. If you have any ideas about how we can make next year's event better and stronger, do drop me a line.

Last month also saw the bi-annual Foodex event in Birmingham, and many butchers attended the show. Strong competitions by the National Federation and the Q Guild drew the crowds and provided great examples of what is good about the butchery business.

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