FSA Board agree single labelling approach

Food businesses will now be encouraged to use all three elements found by independent research to help UK consumers interpret nutritional information including traffic light colours (red, amber and green), text (high, medium or low) and percentage Guideline Daily Amounts (% GDAs).

FSA Board chair Lord Rooker said: “The Board was clear that it wanted a single approach to front of pack labelling that works. Tremendous progress has been made by industry in taking up front-of-pack labelling but different schemes are causing confusion to consumers. The Board is very clear that the framework outlined today (Wednesday) is an important step on the way to a single approach.”

The agreement was made after the recommendations of a study published in May  2009 that found that the co-existence of different FOP labels confused consumers, particularly the use of different colours.

The FSA will now advise Ministers of its recommendations before undertaking a four to six week consultation on the technical guidance that will be needed to implement the Board’s recommendations.

>>Front-of-pack labelling under spotlight

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