The counter, which is a collaboration with the National Halal Food Group, was officially opened with a blessing given by local Imam, Sheikh Siddique.
Tesco store manager Emma Grant, said: “Demand in the store for halal products is high and customers are delighted with the quality of the foods they can find here. The launch of the new counter means greater local choice and convenience for new and existing customers.”
The Hodge Hill unveiling is the second halal meat counter that the Birmingham-based National Halal Food Group has opened for Tesco customers within the region. The store opened in December, creating 250 new jobs.
National Halal Food Group chief executive Muhammed Yaqoob said: “The launch of the counter in Hodge Hill means that customers can readily obtain a range of high-quality meats, which meet specific spiritual requirements.
“We are delighted to be able to work with Tesco to bring our products to the marketplace and feel confident that every shopper will find something they enjoy here.”