Newspaper readers in Scotland are being encouraged to tuck into quality approved Scottish pork this August.
Quality Meat Scotland's (QMS) Specially Selected Pork campaign is to be incorporated into a series of press adverts - the first time QMS has used such a medium in nearly a decade. Laurent Vernet, QMS head of marketing, said: "As well as the new press ads we will be running our much-loved radio spots on Scotland's largest commercial station. We're also running on-air competitions to further engage with local listeners."
As part of the campaign, members of the Scotch Butchers' Club that sell Specially Selected Pork will be sent point-of-sale materials to attract customers to buy Specially Selected Pork for its healthiness, versatility and flavour.
Vernet added: "We will also launch a consumer website for Specially Selected Pork, enabling consumers to learn more about the Specially Selected brand."